VP, Ecommerce & Digital Marketing On-site | hybrid

Job Overview
 

As a member of the leadership team, VP, Ecommerce and Digital Marketing will report to the CMO & CEO. They will be responsible for developing and accelerating marketing and eCommerce strategic growth, leading digital marketing initiatives, and creating top-notch digital consumer experience.

The ideal candidate will have a proven track record of leading a fast-growing organization with experience in DTC.

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Objectives and Responsibilities:

• Develop ecommerce and digital performance marketing strategies.

• Implement marketing plans and programs that are consistent with the brand and traditional marketing activities. 

• Work with senior leadership analyzing, planning, and executing business plans. 

• Analyze and maintain knowledge of ecommerce trends to target competition.

• Monitor the market and competition while developing and executing strategies to increase market share. 

• Provide strategic development around SEO, paid social media and email marketing.

• Lead team and product launches to ensure accelerated revenue growth. 

• Provide data and analysis to direct reports in the performance of their duties.

• Work with team members to establish work priorities and achieve company goals. 

• Develop customer retention strategies.

• Increase new customer revenue by developing and effectively executing digital sales and marketing strategies. 

• Maintain PNL management.

• Develop, communicate, and manage vendors and agencies by establishing a strong strategic partnership while having the ability to negotiate contracts. 

• Develop, lead and mentor an ecommerce team by setting performance goals, providing constructive feedback, and ensuring all necessary tools for a top performing team.

• Oversee website product design ensuring it is user-friendly while constantly improving DTC conversion rates. 

• Regularly analyze and implement new technologies working directly with the Creative team on improving customer experience on the website.

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Education, Skills, and Qualifications:

• Minimum education: bachelor’s degree in marketing or related field.

• Minimum 10 years of hands-on experience in ecommerce digital marketing.

• Minimum 5 years of leadership experience.

• Negotiation skills in managing vendors and agencies.

• Well versed in SEO, paid social media and email marketing.

• Ability to analyze market trends and bring forth new ideas to create business strategies.

• Analytical thinker with a business model skill set to accelerate growth across the digital space.

• Proven track record building and maintaining productive team members.

• Strong background with Shopify.

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Additional Details & Benefits 

• Full-Time with competitive pay

• Health benefits package

• PTO

• 401K matching

• Casual company environment with a work hard, play hard culture.

• Corporate office located in PA.