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VP, Ecommerce & Digital Marketing On-site | hybrid
Job Overview
As a member of the leadership team, VP, Ecommerce and Digital Marketing will report to the CMO & CEO. They will be responsible for developing and accelerating marketing and eCommerce strategic growth, leading digital marketing initiatives, and creating top-notch digital consumer experience.
The ideal candidate will have a proven track record of leading a fast-growing organization with experience in DTC.
Objectives and Responsibilities:
Develop ecommerce and digital performance marketing strategies.
Implement marketing plans and programs that are consistent with the brand and traditional marketing activities.
Work with senior leadership analyzing, planning, and executing business plans.
Analyze and maintain knowledge of ecommerce trends to target competition.
Monitor the market and competition while developing and executing strategies to increase market share.
Provide strategic development around SEO, paid social media and email marketing.
Lead team and product launches to ensure accelerated revenue growth.
Provide data and analysis to direct reports in the performance of their duties.
Work with team members to establish work priorities and achieve company goals.
Develop customer retention strategies.
Increase new customer revenue by developing and effectively executing digital sales and marketing strategies.
Maintain PNL management.
Develop, communicate, and manage vendors and agencies by establishing a strong strategic partnership while having the ability to negotiate contracts.
Develop, lead and mentor an ecommerce team by setting performance goals, providing constructive feedback, and ensuring all necessary tools for a top performing team.
Oversee website product design ensuring it is user-friendly while constantly improving DTC conversion rates.
Regularly analyze and implement new technologies working directly with the Creative team on improving customer experience on the website.
Education, Skills, and Qualifications:
Minimum education: bachelor’s degree in marketing or related field.
Minimum 10 years of hands-on experience in ecommerce digital marketing.
Minimum 5 years of leadership experience.
Negotiation skills in managing vendors and agencies.
Well versed in SEO, paid social media and email marketing.
Ability to analyze market trends and bring forth new ideas to create business strategies.
Analytical thinker with a business model skill set to accelerate growth across the digital space.
Proven track record building and maintaining productive team members.
Strong background with Shopify.
Additional Details & Benefits
Full-Time with competitive pay
Health benefits package
PTO
401K matching
Casual company environment with a work hard, play hard culture.
Corporate office located in PA.