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Sales Manager – (Law Enforcement Ammo & Supplies)

Company Profile:

Headquartered in New Jersey, a leader in law enforcement supplies that provides superior American-made ammunition, simunition, firearms, and tactical gear to law enforcement agencies in the Northeast.  Expanding their offerings with a diverse range of cutting-edge products tailored to the dynamic demands of law enforcement.  Striving to build meaningful connections, aiming to facilitate comprehensive strategic planning, for both current and future law enforcement operational needs. 

Position Overview:

The Sales Manager will play a pivotal role in strategically developing, planning, and implementing sales plans to successfully drive sales and revenue growth.  This role will identify new business opportunities, present bids, and build strong long-lasting customer relationships.

Major Responsibilities:

·       Develop and implement comprehensive sales strategy to achieve sales and revenue growth targets within the assigned territory.

·       Establish and maintain strong relationships with new and existing customers. 

·       Develop and provide informative sales presentations, in-person and virtual product demos, proposals and bids.

·       Leverage lead generation through marketing, inside and outside sales to aggressively attract potential customers. 

·       Analyze market trends, competitor activities, and customer feedback to identify areas for improvement. 

·       Respond to customer inquiries from the company website, social media, phone calls, and emails.

·       Manage and report activity and sales to the owner.

·       Participate in training sessions to enhance product knowledge, and effectively communicate products to the customers.



·       Proven track record of success in sales and customer relations.

. Background selling into Law Enforcement Agencies.

·       Strong understanding of ammunition, simunition, and firearms. 

·       Strong understanding of law enforcement, military, and public safety environments.

·       Ability to prepare and present Sales Proposals and Bids.

·       Ability to close deals.

·       Self-motivated with a strong work ethic and passion for sales (hunter mentality)

·       Strong problem-solving and decision-making skills.

·       Proficient in MS Office and CRM software.

·       Ability to travel in the Northeast.


Additional Details:

·       Competitive base salary plus commission

·       Onsite position

·       Headquartered in Southern, NJ

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