Media Buyer

Company Overview:

A well-established and strategically-scaling health/wellness & dietary supplement brand that focuses on product innovation, performance and quality. Providing thousands of people, the opportunity to improve their heath and their self-confidence.

Position Overview:

We are seeking a highly motivated Media Buyer to join our clients Paid Social Media team. Smack in the heart of the fast-pace dynamic marketing industry, the Media Buyer will participate in all aspects of executing high profile and complex paid social media campaigns on networks like META, Google, Snapchat, Pinterest, YouTube, etc. This includes initial planning, content input and implementation, monitoring, optimization, analysis and reporting. The Media Buyer will be the day-to-day subject matter expert (SME) for the brand, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests.

Key Responsibilities:

• Plan, execute, manage and optimize media buying strategies across Meta, and Google/YouTube to meet client’s needs.

• Analyze campaign performance, generate insights, and make data-driven decisions to enhance ROI and client success.

• Implement optimization tests around creative, audience, placements and much more to continually enhance performance.

• Work closely with content strategist and D2C teams to ensure media plans align with overall campaign strategies and creative execution.

• Stay current with the latest platform updates, trends, and best practices to keep campaigns ahead of the curve.

• Be obsessed with delivering value to the brand, constantly seeking ways to improve performance and exceed expectations.

• Maintain scaling goals with ROAS target budget for multiple products and brands.

• Direct and help implement full funnel strategy including landing pages.

Required Qualifications:

• 3 + years of experience in media buying, particularly on Meta, TikTok, and Google/YouTube platforms.

• 2 + years of experience working with D2C/ecommerce clients.

• Direct Response experience in supplement marketing is a huge plus.

• Strong analytical skills with a data-driven mindset.

• Excellent communication skills.

• Detail-oriented and organized.

• Ability to handle multiple tasks in a fast-paced environment, under tight deadlines.

• Passion for humor and creativity, aligning with brand’s approach to advertising.

• Located in or willing to relocate to St. George, Utah.

Additional Details & Benefits:

• Full Time with Competitive Pay

• Health benefits package

• 401K

• PTO

• Progressive working environment, with a work hard / play hard culture.

• Office located in St. George, UT