Director of Advertising

Position Overview:

We are looking for an innovative, strategic, and data-driven Director of Advertising to lead our clients’ advertising team. This high-impact leadership role requires a proven track record of driving growth on Amazon, along with expertise in customer acquisition and retention, and effective budget management. The ideal candidate will bring experience in overseeing multi-channel advertising campaigns across various platforms and sales channels, ensuring top-tier performance, compliance with regulations, and exceptional client satisfaction.

Key Responsibilities:

Strategic Planning

·       Develop and execute comprehensive advertising strategies tailored to dietary supplement and cosmetic brands, ensuring alignment with division goals and regulatory compliance.

·       Responsible for ensuring all product SKUs are eligible for advertising and working with the platform to enable advertising, if suppressed.

·       Stay informed about industry trends, competitor offerings, and market shifts to ensure the company remains at the forefront of advertising excellence.

Campaign Execution

·       Oversee the execution of multi-channel advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, programmatic buying, and retail-specific advertising channels.

Performance Optimization

·       Utilize AI tools, analytics, and industry insights to drive campaign performance and optimize budget allocations.

·       Collaborate with the leadership team to identify new business opportunities, enhance revenue growth, and ensure consistent pipeline development.

Reporting

·       Maintain accurate forecasting, reporting, and analysis to measure campaign effectiveness and optimize future efforts.

·       Develop comprehensive performance reports detailing KPIs such as ROAS, ACOS, TACOS, conversion rates, engagement metrics, and audience insights.

·       Ensure timely delivery of reporting to leadership and internal stakeholders, providing actionable recommendations based on data analysis and market trends.

Cross-Functional Collaboration

·       Work closely with product development, marketing, and sales teams to support new product launches and promotional campaigns.

·       Align with e-commerce channel leads to anticipate and meet platform-specific requirements.

·       Creation of Standard Operating Procedures (SOPs) for additional team members and division scaling.

Adherence to Company Values and Policies

·       Uphold and embody company values, including Servant Leadership, Passion, Integrity, Respect, Innovation, and Teamwork, in all operations and decision-making processes.

·       Stay updated on company policies and procedures by regularly reviewing the Company Handbook, ensuring compliance with organizational standards and practices.

Platform and Tool Integration

·       Ensure that all tools and platforms utilized for supply chain management and operations are company-approved and fully integrated with existing systems to enhance efficiency and accuracy.

·       Maintain and optimize the use of platforms such as PowerBI (dashboard tracking), SharePoint, and Microsoft Office Tools (mandatory).

·       Proactively ensure access to the appropriate folders, spaces, and tools, maintaining accurate organization and functionality.

·       Regularly review and recommend updates to technology to maintain compatibility and streamline workflows.

Key Performance Indicators (KPIs):

Campaign Performance Metrics

·       Achieve target Return on Ad Spend (ROAS) across all advertising channels.

·       Maintain optimal Advertising Cost of Sales (ACOS) and Total Advertising Cost of Sales (TACOS) within established benchmarks.

·       Increase conversion rates and engagement metrics for digital ad campaigns.

Revenue Growth

·       Drive measurable revenue growth through effective multi-channel advertising strategies.

·       Identify and capitalize on new business opportunities, contributing to consistent pipeline development.

Reporting & Analysis

·       Maintain high client satisfaction scores through clear communication, accurate reporting, and proactive campaign optimization.

·       Deliver actionable insights and strategic recommendations to clients regularly.

Operational Efficiency

·       Ensure timely execution and delivery of advertising campaigns, minimizing delays and errors.

·       Leverage AI tools and analytics to maximize budget efficiency and performance optimization.

Team Leadership

·       Develop and maintain high team morale, productivity, and collaboration.

·       Mentor team members to enhance skills in data analysis, strategy development, and campaign management.

Required Qualifications:

·       Bachelor’s degree in marketing or related field. 

·       Proven experience in digital advertising, preferably within the health and wellness, dietary supplement, or cosmetic industries.

·       Strong leadership skills with the ability to mentor and inspire teams.

·       Expertise in Google Ads, Meta, LinkedIn, programmatic buying, and retail-specific advertising platforms.

·       Analytical mindset with a passion for data-driven decision-making.

·       Excellent communication and presentation skills.

·       Ability to thrive in a fast-paced, rapidly evolving environment.

Details & Benefits:

·       Competitive Compensation

·       Benefits Package

·       PTO

·       401(k)

·       Remote USA