Content Strategist

Company Overview:

A well-established and strategically-scaling health/wellness & dietary supplement brand that focuses on product innovation, performance and quality. Providing thousands of people, the opportunity to improve their heath and their self-confidence.

Position Overview:

We are looking for a bold, data-savvy Content Strategist to lead high-impact creative campaigns that drive awareness, engagement, and conversions. In this role, the Content Strategist will engage millions of health-conscious consumers excited about their brand and create compelling content across channels, fueled by a passion for health, wellness and performance.

The ideal candidate is a talented creative with experience in consumer brands and digital content, has a high attention to detail, is passionate about process, and understands best practices across all content disciplines.

Key Responsibilities:

• Work with CMO, web and social media teams to develop and execute a comprehensive digital marketing strategy to support sales growth, brand visibility, and customer engagement.

• Assist with SEO/SEM efforts to increase organic traffic and search visibility.

• Create and assist with managing paid advertising campaigns (Google Ads, LinkedIn, META), optimizing for ROI and lead quality.

• Oversee and analyze campaign performance metrics using tolls like Google Analytics, and TripleWhale.

• Collaborate with sales, product, and R&D teams to develop content that educates customers and supports the sales process.

• Partner with the social media team to increase brand awareness and audience engagement.

• Stay current with competition, social and digital trends, tools, and best practices, especially within the health and wellness sector.

• Manage external partners, agencies, or creative freelancers as needed.

Required Qualifications:

• 3+ years of experience in content creation, campaign development or digital marketing, specifically Meta, TikTok, and Google/YouTube platforms.

• Proven track record of creating campaigns that convert—with metrics to back it up.

• Ability to leverage data and insights to drive content performance and ROI.

• Deep understanding of content across social, email web, and influencer channels.

• Creative thinker with a strong eye for visual cohesion and brand tone with a data-driven mindset.

• Excellent communication skills and the ability to collaborate effectively with team members.

• Strong Excel and data visualization skills.

• Detail-oriented, self-starter who thrives in a growth-focused environment.

• Be comfortable featuring yourself in photo and videography content.

• Passion for humor and creative briefs with hooks, tempo and imagery.

• Located in or willing to relocate to St. George, Utah.

Education and Experience:

• Bachelor’s degree in graphic design, Marketing, or related field.

• 3 + years of experience in a creative role, preferably in an agency or startup environment.

• An available online portfolio.

Additional Details & Benefits:

• Full Time with Competitive Pay

• Health benefits package

• 401K

• PTO

• Progressive working environment, with a work hard / play hard culture.

• Office located in St. George, UT