Director Digital & Web Marketing

Job Overview
 

The Director, Digital & Web Marketing will develop, execute, and manage marketing strategies to ensure messaging across all channels (SM, email marketing, websites, and digital advertising). The ideal candidate will have a proven background in web management and online marketing working with website functionality, design and content.

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Objectives and Responsibilities:

• Uses data analytics, market research, and best practice strategies to provide innovative solutions to reach target audiences, increase web traffic and enhance user experience.

• Partners with Marketing colleagues to ensure effective implementation of content on digital channels to drive targeted audience and increase web traffic.

• Optimizes online registrations experience to maximize conversion rates.

• Ensures efficiency and optimization through SEO, SEM and SMO.

• Act as the lead digital marketing consultant, collaborating with all departments and the marketing team to provide strategies that will achieve the organization’s marketing goals.

• Partner with the Marketing team artist to ensure the web presence reflects the organization’s brand and messaging.

• Trains team members in the effective use of web-based marketing platforms.

• Other duties as assigned.

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Skills, and Qualifications:

• Bachelor’s degree in marketing, advertising, or digital marketing.

• 5+ years of experience in marketing and managing digital strategy.

• Strong experience with SEO, SEM, SMO, and PPC

• Proficient with MailChimp, WordPress, CSS and Flash HTML.

• Ability to build website code.

• Experience with Google Analytics and Facebook Business Manager

• Proficient using Adobe Creative Suite

• Experience working with social media platforms YouTube, Facebook, Instagram, Twitter, LinkedIn

• Ability to work in a fast-paced environment.

• Working well with a team and independent.

• Strong leadership and project management skills.

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Additional Information:

• Strong Salary

• Excellent benefit package

• PTO

• Hybrid schedule

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